Increasing blog traffic is the dream of anyone running a website.
High blog traffic can not only help your blog grow, but can also increase your revenue and get you more customers.
Getting traffic to a blog is simple but not easy. If you’re thinking you can increase your blog traffic in a day, you’re wrong.
Building a blog takes time. And so does getting traffic to it. There are many strategies and methods online to get traffic to a website.
But instead of throwing everything to the wall and seeing what sticks, you should focus only on proven ways to generate high traffic.
Some proven methods of increasing blog traffic are:
#1 Use Pop-Ups
The benefits of Pop-Up Marketing are aplenty. Whether it increasing sales, conversions, or newsletter subscriptions Pop-Ups do their best to get the work done. Now, can a Pop-Up increase the web traffic? Of course yeah! Ask your current web visitors to share your product or article with their friends on social media using a Pop-Up. No doubt! The power of Pop-Up messaging convinces your audiences to do whatever is told to them. Once they share you on social media you know what happens. More Traffic! Surely, this is one of the best techniques to multiply your existing traffic.
#2 Make Influencers Work For You
Nowadays, consumers are more dependent on the opinion of a trusted expert, a credible media outlet or an organization that they can trust. “Trust” is the keyword here. Since influencer marketing allows your brand to break into that circle of trust, you can see a huge hike in reach and engagement when an influencer markets your brand. Get influencers to write guest posts on your website or ask them to promote your website or blog or product. Your audience can see great value in your brand and eventually turn up as a visitor to your site.
#3 Try Guest Blogging
By guest blogging for another site, you can showcase your products and services to the audience of the hosting site. In a way, you are branding your product and making people aware of your business without making them visit your site. By building popularity you can bring a good probability for the target audience to convert into direct web traffic of your site. You can also, generate target keywords and back-links in your content which can direct the readers to your site. Additional perk? Due to the generated back-links, your SEO ranking score boosts up.
#4 Promote On Social Bookmarking
Social bookmarking is a sort of social networking for links and website content. Instead of bookmarking a webpage on their browser, users mark it on another web service — Pinterest, for example — and can keep track of content they love. Because you bookmark this content online, it can be easily shared and searchable, and users can find and organize content based on their interests.
#5 Email and Social Media Campaigns
This is the cheapest and most viable trick out there for those startups still in garage . Once you start generating leads and visitors to your website, make sure you try to get their email id by giving away them small freebies or make them follow your social media channels. Regular email and social campaigns will increase daily viewers which in turn will help in organic search ranks. The social media campaigns with a link to your website is THE MOST efficient and cheapest marketing option at the startup’s disposal.
#6 Search Engine Optimization (SEO)
It is always good to do thorough research about the keywords and phrases your brand will be using. The web has become too chaotic so without proper
SEO or Search Engine Optimization is the key for your blog’s success. Why?
- For starters SEO will get you more traffic from Google and other search engines.
- It will get you more conversions (whether this is an email signup or the sale of a product) because search engine traffic is converting.
- SEO will get you more links since people tend to link to pages found in the first positions of Google
- SEO will get you more social shares for the same reason as above i.e. if you are on the first positions of Google then it means that your website is good so people are more than willing to share it in their social media
#7 Do your keyword research
Doing keyword research before creating content is a must for a number reasons.
For starters it will help you understand your niche better by learning what keywords and phrases are the most popular.
Second, it will help you get a higher return from your blogging efforts since a blog post that is the result of keyword research has more chances of getting more organic and social traffic.
Keyword research doesn’t have to be a painful or time consuming process. If you are a beginner, here are some tips to make your life easier:
#1 – Start with the Google keyword tool – www.google.com/sktool. This tool will give you an estimate of how many people per month search google for a particular keyword. I will explain in a different post how to use this tool but this is your starting point.
#2 – Use BuzzSumo – Buzzsumo is like a search engine but the results are based on social media popularity. In other words, when you search for a term, buzzsumo will tell you which articles that have this term performed better in social media.
#3 – Use Google – Start typing in google search and look carefully at the suggestions given to you by Google. Change the letters as you type to get more suggestions. After you hit search, scroll down to the bottom of the page and see which are the “related searches”
#4 – Watch what your competitors are doing – monitor your competitor(s) website(s) closely and take note of what kind of posts they are publishing. Your goals is not to ‘copy’ them but get some ideas on where to concentrate your efforts.
Keyword research is an important tool for all your digital marketing efforts and it is the starting point of SEO, PPC marketing but also social media marketing.
7- Craft titles that can get you rankings and traffic
This is related to the previous point and what you need to understand in addition to keyword research is the importance of choosing page titles that both search engines and people can understand.
A title that is super human friendly is not necessarily search engine friendly and for maximum exposure you need to learn how to keep a balance between the two. The title of a page is also very important for SEO so you need to make sure that the title includes your keywords otherwise search engines will have a hard time understanding what your page is about.
Good post titles will not only increase your organic traffic but also the email open rate (if you send a newsletter) and social media sharing.
According to Google, content and links are still the #1 and #2 most important signals they look at when ranking web pages. So, backlinks are still critical. In particular, one-way backlinks. That’s people who link to you, but you don’t link to them.
There’s a shady underworld of buying and selling links here (I know because I’ve been offered money to link to people’s sites before), but that’s not something I get into. Again, I keep it simple:
- Write really good content
- Get it as much exposure as I can
- Backlinks will come naturally
It’s not the most aggressive strategy, but it’s simple and avoids the dreaded “Google Slap” stuff that a lot of people have been through.
This is an easy way to essentially “buy your way in”. I use ads to give my content a jump-start. It’s hard to predict whether a piece of content will be received well by your audience and take off.
But, you can give it the best chance possible through ads.
So, I run primarily Google ads for each new piece of content to get it in front of as many people as possible. They’ll decide if it’s good and share, like, etc… it or not. But, this gets it in front of them to make that decision.
#10 Internal Linking (important!)
Internal linking refers to adding links from one page on your website to another page on your website. This can mean you’re adding links from one blog post to older posts, or from certain pages to other pages.
Most websites don’t use internal linking nearly enough. Sure, you shouldn’t overdo it with 40-50 internal links in each blog post – but there is a happy medium.
Why bother with internal linking? These types of links are useful because they help your readers navigate your website, help improve the search rank of the pages you link to and help define the architecture and hierarchy of your website.
Here’s how you can get the most out of internal linking:
- Create more content. The more quality content you create, the more quality content you can link to. It’s really that simple!
- Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.
- Link to relevant content. Don’t link for the sake of linking – always link to content that will add to your readers’ experience.
- Don’t overdo it. Anywhere from 5-10 internal links can be used in a 1,000-word blog post. Any more than that and you’ll overdo it.
Looking For An Overnight Success?
If you are looking for an overnight success then you need not follow any of the above-mentioned hacks. You just have to rub the Magic Lamp of Aladdin and wait for Genie to give you a wish. Only then you can see overnight wonders. Jokes apart, nothing can happen as soon as you have given a thought about it. You really need to stick to these hacks for at least 3-6 months. Build momentum amongst your practices, test what strategies that convert the best and rework on the same. In this way, you can see success real fast.