SEO: 4 ways to avoid duplicate content

in SEO on March 25, 2019

Duplicate content is one of the major fears of many content creators on the web. How to deal with Google’s warnings and prevent your content from being duplicated?

Duplicate content is one of the major fears of many content creators on the web.

Even if one applies not to copy, or too strongly draw from what has already been done, the explosion of the number of content created in recent years greatly increases the probability of being confronted with one or more content having parts similar to its own original.

Complicated therefore to be 100% unique, especially since it is impossible to verify everything thoroughly (sentences, occurrences, co-occurrences, translations). To be sure of not approaching any production, is in a way to break with its creativity of the moment, and its own inspirations which could be influenced by this or that previously absorbed content.

So how can we do it? How to deal with the warnings of Google and its algorithm Panda to continue to emerge in the middle of the web We open the discussion below around a few points that will allow you to avoid that your content is considered duplicated.

1. Do not copy content from third party sites

The first tip is the most obvious, but can it be hidden under the pretext that it is obvious?

It is very tempting to take an example of an article or a website that seems well constructed and relevant. Nevertheless all sensitivity is the ability to inspire without copying exactly what has been produced.

By keeping this guideline, it will be more difficult for your editorial team to fall into duplication and thus unintentionally harm the company’s website.

Be consistent between your different contents, and especially plan all your creations not to find you in the emergency (and then with less control).

2. Curation and citation must be (well) managed

In the variation of the contents that you can create, the curation (the aggregation of contents of thirds on a particular subject) or the quotation (which can decorate certain articles) must be managed with attention.Our adviceTo demonstrate good faith with Google, you must ensure that you always link to the content you are quoting or sharing.

It then indicates that everything you do is in a “good intention” that will serve content created by you. You do not seek to reproduce, but to enhance your content with that of third parties that you deem relevant.

If you respect the “credits” and the work of others, you do not have to doubt the exploitation of the curation or the quote, and thus diversify your contents.

3. Regularly Check

What’s better than going on the web to see what’s going on around your themes and keywords.

To do this, you can perform a simple search on Google, and, with the date filter, observe new content that might be closer to what you do or did.

Also, consider using your Search Console. Made available by Google, it will allow you to explore the indexing problems, as well as Google’s feedback on possible duplication problems. Prevention is better than cure and keep a regular eye on it.

By staying awake on what is happening in your digital ecosystem, you never let go of the content, and any problems you may encounter.

Be that as it may, as part of a content and SEO strategy, you should keep up to date with these developments. As well enjoy !

4. Do not forget to work on the structure of your website

It’s not all about content duplicate content. It’s also about the structure of your website, and how you organize it.

Whether it’s about categories, urls, the behavior of the website in mobile version, or many other technical specificities , you must surround yourself with professionalsable to build and optimize your web architecture to make it efficient, and avoid misunderstandings with Google.

An initial audit, on an existing website for a few years, may in particular allow you to understand what actions to set up to ensure a robust and content friendly website.

Some tips among many others, to draw your attention to the need to properly consider your content strategy, and beware of the duplication of content.

Categories: SEO Tutorials